CONCEPT DEVELOPMENT | ART DIRECTION | GRAPHIC DESIGN
In 2021, UW-River Falls asked two questions that are essential to their institution's continued growth: How do Falcons see themselves and their university? and What sets UW-River Falls apart? UW-River Falls found it's authentic brand story–grounded in lived experiences, crafted to capture the imagination. To succeed, all any Falcon needs is respect, knowledgeable support and the opportunity to try. That's their promise, and the heart of their story.
logo design
Mark sketches
SHIELD LOGO OPTION
FLAME LOGO OPTION
SOAR LOGO OPTION
vertical logo
ANATOMY OF THE MARK
Acronym Logo
Horizontal Logo
Wordmark Logo
brand archetype
rebrand launch hype video
brand guide
Brand Guide Cover
brand guide inside spread
website design
Current Students Website / Secondary Page
Current Students Website / Colleges Page
Current Students Website / Departments Page
environmental / outdoor design
Billboard
Feather Flag
promotional media
Challenge Accepted Campaign Poster
Falcon Scholar Social Square
Challenge Accepted Instagram Reel
New Student Social Frame
Current Student Social Frame
Alumni Social Frame
Academics Social Frame
Athletics Social Frame
Faculty Social Frame
athletic design
