CONCEPT DEVELOPMENT | ART DIRECTION | GRAPHIC DESIGN
From its humble beginnings to an international brand, Lands End was created from a dream to make something different. Its roots firmly planted in Wisconsin and branches reaching across the globe, they are pioneers in the industry and adventurers at heart. In this spirit, I reimagine their core brand as catering to the world-traveler. New lands await for those who seek it.
home page
brand statement slide
product detail page
product collection page
dropdown page
checkout page
