CONCEPT DEVELOPMENT | ART DIRECTION | COPY WRITING | GRAPHIC DESIGN
With a cool, carefree vibe, the Iron Horse Hotel in Milwaukee sets the standard for urban luxury in the hospitality industry. The goal with this campaign is to increase customer interaction with the establishment and to encourage them to explore the various services it offers. Dark, humorous and playful imagery create a sense of danger and mystery.
app design
app home screen
app login screen
app rules & regulations screen
app challenge completion screen
app progress screen
poster series
kickoff poster
challenge 4 poster
winner poster
experiential design
challenge 4 room key
social
kickoff social square
contest rules lobby map
