CONCEPT DEVELOPMENT | ART DIRECTION | COPY WRITING | ILLUSTRATION | GRAPHIC DESIGN
The concept behind Capital Fitness' new branding is "Unleash Your Inner You". The goal was to show a renewed emphasis on strength and rejuvenation. Bright imagery and an aggressive style create powerful emotions.
capital fitness logo redesign
style tile
exercise bike interface
instagram personal training series
inspirational environmental graphic
gym bag main image detail
gym bag unleash your inner you
gym bag main image
gym bag logo explode
metal water bottle
